Marketing Challengers is a nationwide marketing competition organized by Business Club of
RMIT University Vietnam (SGS).
To become the best student-run marketing competition for students.
To provide students, regardless of their marketing foundation, a practical playground to
develop an Integrated Marketing Communication (IMC) Plan and an opportunity to pitch
their ideas to real famous client brands.
Social Issue (26/10/2018 - 10/11/2019)
Opening Ceremony (26/10/2019)
Workshop 1: Market Research & Creative Brief (26/10/2019)
Marketing Campaign (16/11 - 24/11)
Workshop 2: IMC plan + Setting KPI and budget (17/11/2019)
Creative Project (28/11 - 08/12)
Workshop 3: Creative Project training (01/12/2019)