Round 1: Creative Brief

1. Timeline: 10/03/2018 - 20/03/2018

2. Content: Candidates will be provided information about Bloomer brand and their offerings. Each team is required to submit a creative brief which includes these elements: target audience, insight, key message and big idea. Relevant research and analysis such as surveys, interviews, etc. are encouraged to support your research.

3. Content guideline and submission guideline:

4. Submission deadline: 23:59 on 20/3/2018.

5. The results of Round 1: will be announced at 13:00 on 23/3/2018. Only 10 TEAMS with the best results will move to Round 2.