In Round 2, each team among 10 teams will submit their Executive Summary (ES) which is portraited from their IMC Plan. It is designed using infographic templates and the main contents including: - Background - Challenge - Communication Objective - Big Idea - Brief Deployment Plan
The ES will be posted on the voting platform on the website of Marketing Challengers. The marks given will be based on the preference of viewers (“Likes”). This mark will be added to the TOTAL MARK of Round 2 (10% of final score) and contributed to the results of top 10 teams.
Last moment to vote: 9PM 27/03/2018